With the development of China's economy, China's jewelry industry is developing rapidly, and the huge market potential is obvious to all. In order to be able to fully convey the brand, style, culture and concept of jewelry to consumers, successfully complete the perfect combination of sales and brand culture, and truly reflect the value of jewelry, then the importance of jewelry space display design cannot be ignored.
The purpose of special lighting for jewelry stores
The color emitted by the light source itself is the "light source color", while the color reflected by the light source irradiation of jewelry is generally known as the "surface color". With the exception of some fluorescent or phosphorescent stones, jewelry itself is not luminous. Although natural light is the ideal source of light for appreciating natural stones, in practice, due to space constraints, merchants often have to choose artificial lighting. How to use the right light source to reveal the value of jewelry this is the purpose of jewelry-specific lighting. For goods we need completely realistic performance or distorted
performance to achieve a more attractive effect?Generally speaking, the lighting performance of a jewelry item can improve the perception of the stone, but not by too much. It is important to avoid a situation where a piece looks one way in the window lighting presentation and is next level in general lighting, and to avoid a situation where the lighting performance in the store differs too much from the level of the jewelry in the professional evaluation.
Jewelry store special lighting system follows the design principles Jewelry store lighting than the general commercial store lighting relatively professional, lighting system more specialized, in the design to use different specifications of the lighting system according to the characteristics of different jewelry. (1) to choose the correct value of illumination. Jewelry exhibits need high illumination, 2000 to 2500lx. for different characteristics of jewelry products can not use the same illumination. (2) The brightness of each area should be appropriate. Jewelry display and general commercial display have certain similarities, are to use light to distinguish different areas, and the brightness of each area should be appropriate. Display area brightness and illumination to be high, walking in the rest area and excessive space brightness should be lower. (3) to avoid glare. In the jewelry store windows and display cabinets, as well as the overall lighting, to avoid glare. (4) To choose a high-quality lighting system. Such as professional LED jewelry lighting system. >>>> Jewelry material requirements for light
The international and domestic jewelry community has certain requirements for the light source of gemstone lighting in stores in order to protect the rights of consumers and to evaluate the color of natural gemstones in a uniform manner under uniform conditions. The full spectrum of incandescent lamps - with good color rendering - was used in the earliest beginning of commercial lighting (glass cabinets). It is usually considered to be the most suitable light source. However, since '96, tests began to find that removing the 15nm and 580nm interference spectra allowed for better display of jewelry. Taiwan's special lamps for jewelry, using a unique reflective coating to achieve this point. Jia Cheng GLIDE series adopts a minimalist design approach to highlight the extraordinary temperament, highlighting the structure of the jewelry itself as well as the rich changes in light and shadow. Rendering an elegant atmosphere. It attracts consumers' attention and increases the desire to buy.
>>>> Jewelry display lighting methods
Jewelry display lighting and display lighting compared to more specialized and systematic, in the jewelry display, display cabinets will generally use local lighting, also known as key lighting, is a category of space display lighting category, the fundamental purpose is to highlight the exhibits, lighting and according to the exhibit type, shape, display methods to determine. The brightness of local lighting is 3~5 times stronger than the brightness of basic lighting to enhance the communication of exhibit information and highlight the gloss, texture and material of exhibits. Different light colors are used to show the special characteristics of different exhibits, and the protection of the exhibits should be kept in mind at all times.
In the case of Jiacheng application, the die-casting aluminum is used, which is fast in heat dissipation and strong in thermal conductivity. The surface adopts electrostatic spraying technology, heat-resistant and corrosion-resistant. Lightweight personality, simple structure, easy to assemble. Three different beam angles can be used to create different atmospheres to suit the needs of different places.
